Previous: Technology and Politics Next: Convergence The convergence model of communication Media Convergence means the interconnection of communication technologies, computer networks, media content and information. Convergence Definition & Meaning | Dictionary.com the list goes on and on. A convergence marketing strategy has the customer in the center, where he or she is targeted through all the communication means he uses with the aid of technology. a universally good thing. Hybridization is a term used to describe a type of media convergence whereby a new mode emerges containing elements of combined media. Since then, convergence, the eroding of boundaries among previously separate ICT services, networks, and business practices, has accelerated and deepened. Smartphones are an example of technological convergence, as they provide the functions of different devices, like telephones and cameras, in one product. Tablet computers may be considered an example of technological convergence because of their many uses. Communication What is Convergence? - Definition from Techopedia Examples Of Symbolic Convergence Theory Communication Medium . convergence Communication is an essential part of mankind and the American Culture. Cultural convergence. That image is a misleading one. defined by economic growth. Definition: The … Each of them is active in the process. Managed I.T. This chapter looks at the nature of the convergence phenomenon in the media and communications industries. Communication . Convergence Convergence means converging multiple items united things to get benefits. If we wanted to listen to music, we needed a radio or a record player. Convergence is the merging and integration of two or more distinct technologies in a single system. The old definitions that provided separation between Radio, TV, Cable, Newspapers, and Film have gone(or are going)forever. Technological convergence has made multi-tasking easier. The changes in communication may be in verbal or non-verbal forms. While hybridization is still a jargon term used to describe a new means by an old one (ex: Horseless Carriage, care of Marshall McLuhan) but its verbal affordances take into account a traditional understanding of hybrid speciation, design, and … Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. When one network provider provides voice, data, and video services in a single network offering, rather than providing separate networks for each of these services, it is referred to as convergence in networking. It is the process of forming a unique thing by utilizing two or more things. Media convergence is defined as the technological merging of content in different mass media. In the last fifty years the use of media and how we access it has changed dramatically. converge: [verb] to tend or move toward one point or one another : come together : meet. gence. Papers of the East-West Communication Institute;no. top » communication » media » media convergence John Spacey , September 15, 2016 Media convergence is the tendency for different types … Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience” (333). "Convergence" (comics), two separate story lines published by DC Comics: 2.1. It is neither necessary, nor desirable from a security standpoint, that … Project Convergence is the Joint Force experimenting with speed, range, and decision dominance to achieve overmatch and inform the Joint Warfighting Concept and Joint All Domain Command and Control. What does convergence mean? As the quantity of people taking part in a communication increases, the potential for errors in encoding and decoding increases, Convergence in Communication Disciplinary History William F. Eadie The disciplinary status of communication is hindered by the lack of a unified history. Definition of Convergence: To tend to a common result or conclusion (The Macquarie Dictionary, 2010). Email, chat, video and audio conferences are all common examples of communication in software systems. An overview of digital convergence. This is done by convergence and divergence. . Some individuals make use of convergence to seek social approval and also focus on matching their communication style to that of the person with whom they are speaking. Today, there are many such technology examples like Blogs, social media, news sites, video sites, forums and others wherein like-minded people can be targeted.. Convergence of communications, in varying and unfortunately not yet standard phrasings, is the goal of having all types of human-to-computer and computer-to-computer communications converge onto (i.e., all run over) a common infrastructure using Internet Protocol version 4 or Internet Protocol version 6.. Communication is the process by which information and ideas are exchanged between users. The point of converging; a meeting place: a town at the convergence of two rivers. The rapid convergence of IT and CT is taking place at three layers of technology innovation—cloud, pipe, and device—which are described in detail in this chapter. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy. These theories help to explain why speakers seek to - He is best known as the proponent of the Convergence Model of Communication which was proposed in 1979. Different forms of communication media previously used their own technologies. People ex-press emotion through facial, vocal, and postural behavior (Ekman, ... convergence in cognitive and behavioral processes, and studies of the transmission of emotional disorders. be defined as the coming together of information content from voice telephony, sound broadcasting, television and print media; into a single application or service Media convergence is the joining, or ''converging,'' of distinct technologies into one. For example, a smartphone combines the capabilities of multiple standalone technologies in one converged device.. Convergence allows users to perform multiple tasks with just a single device, which saves time, offers convenience, conserves space, and can be less costly. This is also known as technological convergence. Telecommunications Advances. Media. Interactive Media . The author is critical of the linear, one-way models of communication which have dominated past research. The definition of convergence refers to two or more things coming together, joining together or evolving into one. Convergence usually depends on whether the convergence is thoughtful, and it can be perceived as good and bad in the communication process. 1. communications technology (CT)—which includes elec-tronic systems used for communication between individ-uals or groups—have become increasingly indistinguish-able. What does convergence mean? Convergence – convergence is a process where people tend to adapt the other person’s communication characteristics to reduce the social differences Divergence -the process contradicts the method of adaptation and in this context the individual emphasise is on the social difference and nonverbal differences between the interactants. In the CONVERGENCE MODEL, "communication" is defined as a process in which participants create and share information with one another in order to reach a MUTUAL UNDERSTANDING. The use of multiple communication modes on a single network offers convenience and flexibility that are not possible with separate infrastructures. From my perspective, the best example of convergence is in the digital communication space. Convergence just means multiple signalling pathways converging on the same target: like multiple pathways that can activate phospholipase C. Divergence just means that one effector, which could be a protein such as a kinase or a second messenger like IP3, has multiple targets. Indirect stereotyping – imposing outdated and rigid assumptions of a cultural group upon that group. 2. Convergence definition, an act or instance of converging. The convergence theory of communication was developed in 1979 by D. Lawrence Kincaid to provide a general model of communication that would overcome the criticisms and shortcomings of prevailing models, especially information transmission models such as the one used in Shannon and Weaver’s mathematical theory of communication. Growth in the information and technology (ICT) sector has exploded over the past 20 years. The act, condition, quality, or fact of converging. Convergence theory is an economic theory that presupposes that the concept of development is. Convergence in communication technologies means that different kinds of communication technologies are coming closer to each other. Convergence Marketing Definition. Users can listen to radio stations, watch news, sports, and television shows, download data and participate in voice and video calls with others, all over the Internet. The Internet has helped with the convergence of communication methods, where video, audio, and data are all accessible over the same medium. Convergence. Technology convergence. 3. 18: Abstract: This paper develops a general model of the communication process based upon the principle of convergence as derived from basic information theory and cybernetics. Expressing the need for a description of communication that is equally applicable to all the social sciences, this report develops a general model of the communication process based upon the principle of convergence as derived from basic information theory and cybernetics. It is a long term trend that has several elements: Media is all about entertainment and information from around the world. Since its introduction to the world of ICT in the 1970s, the term "convergence" has come to mean something different to just about everybody you ask: "fixed and mobile," "voice and data," "access devices," "media and entertainment," "unified communications" . Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. This theory is broken down into two parts; convergence and divergence. The zone of greatest concentration or homogeneity of the culture traits that characterize a region. Union [2] presented a definition of convergence suggesting two possible uses of the concept, the. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. Lawrence Kincaid proposed the Convergence Model in 1979, which lead to a RELATIONAL PERSPECTIVE of human communication. To best define Convergence in Healthcare, first consider the broad definition of convergence in the digital age. The mobile phone, created to make and receive calls, now, our mobiles combine multiple technologies; calling, texting, browsing, & taking photos from the one device. A four-part crossover storyline that united the four Weirdoversetitles in 1997 2.2. The old definitions that provided separation between Radio, TV, Cable, Newspapers, and Film have gone(or are going)forever. Definition and Example Cultural convergence is the theory that two cultures will be more and more like each other as their interactions increase. Communication. The sender and receiver engage in interpretation and response toward the goal of mutual understanding. The model represented … The latest is the merger of the large screen high-resolution television which is powered by a Pentium processor and doubles up as a multimedia computer monitor too. Some of them describe opposing forces, such as divergence and convergence. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. The convergence model represented communication as: Digital Convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. The literature on emotional communication reveals the building blocks for how emotional convergence could occur. Computing, Communication and Content and is a result of digital media content and the inception of the internet. This theory explains why we speak differently in work situations versus speaking in casual situations. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. the coming together of computing, telecommunications, and media in a digital environment. Convergence as analysed here is a combination of two factors: technological impro-vements in processing power, and the adoption of common protocols and standards. This world is very famous in the medical discipline. Network convergence is the efficient coexistence of telephone, video and data communication within a single network. Digital communication convergence has permeated every facet of our lives.
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