associative peripheral route. Theories The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. The central route implies a higher probability of elaboration. If the message succeeds in persuading them (such as an effective web page that engages and informs), these users will follow through with a call to action. Under the "central" route, post-communication attitudes are based on a careful and thoughtful consideration of the persuasive arguments contained in the message. The Peripheral Route to Persuasion. Persuasion theorists distinguish between the central and peripheral routes to persuasion (Petty & Cacioppo, 1986). engaged in this route of processing are actively trying to understand and evaluate the. Peripheral route of persuasion examples The Elaboration Likelihood Model claims that there are two paths to persuasion: the central path and the peripheral path. The above image demonstrates peripheral route of persuasion. This is conscious processing. Peripheral Routes d) routing model. A Guide to Central Route Persuasion. Instead of focusing on the facts and a productâs quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. example asked Jun 23 in Other by gaurav96 Expert (68.9k points) 0 votes. Persuasive Persuasion occurring through the peripheral route is A) likely to last a shorter time than central route persuasion. Social proof The mental shortcut based on the assumption that, if everyone is doing it, it must be right. Peripheral route to persuasion examples Peripheral Route Processing. Peripheral Route see Elaboration Likelihood Model. central & peripheral routes to persuasion In this route of person, carefully listens to the information and considers all the merits and demerit⦠Peripheral Route Processing. Why do you think the peripheral route for persuasion is ⦠Personal Construct Theory. B) integrated into existing cognitive structures. Similarly, we have this distinction between central and peripheral route based ads. I followed the peripheral route to persuasion. Change of attitude typically happens through the central route of processing. 1358 Words6 Pages. It explained the way in which particular attitudes are formed and changed. route persuasion This is a low level of elaboration. Elaboration Likelihood Model Thus, the motivation to process the message will determine the route that it takes. Persuasion Product placement refers to putting a product with a clear brand name or brand identity in a TV show or movie to promote the product (Gupta & Lord, 1998). What is an example of peripheral route persuasion? For example, if elaboration is high, as we argued it would be for Helen, her feelings of happiness could be carefully processed as a possible argument. Persuasion occurring through the peripheral route is. What is a Central-route Persuasion? Define both central and peripheral routes to processing. Placebo Effect. Thus, the motivation to process the message will determine the route that it takes. For example, on a Ypoint scale (1 = very unfavorable, 9 = very. For example, cognitive response theoryâan approach that falls under the central routeâassumes thai people are usu- For example, matching could work because of a peripheral process (e.g. This method rests on the assumption that the audience is motivated, will think carefully about what is presented, and will react on the basis of your arguments. Which individual is processing an argument on the central route of ⦠In fact, a peripheral route to persuasion may not even be noticed by the audience, for example in the strategy of product placement. Peripheral Route Persuasion 312 Words | 2 Pages. A trusted reference in the field of psychology, offering more than 25,000 clear and authoritative entries. b. attentive; happy. The central route to persuasion tends to be rational and information-based. someone checks a particular message, for ⦠Persuasion. Which of the following is the best example of peripheral route persuasion? Peripheral Route Persuasion in Advertising Example. Elaboration likelihood model is a general theory of attitude change. This model proposes that persuasion happens through two routes: the central route and the peripheral route. It is a process of getting influenced by facts and reasoning. Example of Peripheral Route Persuasion? Persuasion theorists distinguish between the central and peripheral routes to persuasion (Petty & Cacioppo, 1986). Helen may decide that the 6$*( 6$*(5HIHUHQFH The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, if Jessica became persuaded to shop for the footwear due to the fact she became interested in the athlete within side the business, or if Jessica became persuaded due to the fact she noticed certainly considered one among her favorite celebrities sporting the precise identical footwear, she could be stimulated via way of means of the peripheral path to persuasion. Examples of cues used in peripheral route persuasion include all of the following except _____. The central route employs direct, relevant, logical messages. c. intelligent; unemotional. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Disadvantages. The study of attitudes and persuasion began as the central focus of social psychology, featured i⦠On the other hand, under the peripheral route, persuasion results from a person's association with positive or negative cues in the stimulus or making a simple inference about the merits of the advocated position. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). arguments in a persuasive message. What is the elaboration likelihood model?
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